Zak Lebetkin
Member of the team
We developed a welcoming and professional brand identity for Applewood Healthcare, a group of care homes in Peterborough and Cambridge. The logo, featuring an apple with a heart at its core, symbolises care, compassion, and well-being. Every design choice was made to reflect the brand's dedication to providing comfort and support.
The colour palette blends soft pinks and deep navy, conveying a balance of warmth and trust. These colours work harmoniously across print and digital materials, ensuring a consistent and inviting presence.
This visual consistency helps reinforce the brand's values at every touchpoint.
From stationery to signage, our design approach ensures clarity and accessibility for residents, families, and staff. The cohesive branding fosters a sense of familiarity and trust, making Applewood Healthcare easily recognisable and reassuring to all stakeholders.
