John Taylor
Member of the team
The Visual Media Conference (VMC) branding project focused on revitalising the event's visual identity by updating outdated guidelines to reflect a more contemporary, engaging, and dynamic look. Our goal was to create a fresh, modern design that resonated with current industry trends while maintaining the core values of innovation, creativity, and sustainability.
One of the key innovations in the new branding was the integration of real-life imagery combined with 3D design elements. Given that this was the first in-person conference post-COVID-19, we aimed to emphasise the tangible experience of being physically present. The use of 3D tools allowed us to create a sense of depth and realism, making the visuals more immersive and reflective of the physical conference environment.
This approach helped bridge the gap between digital and physical experiences, reinforcing the importance of face-to-face interactions in a post-pandemic world.
To ensure consistency and coherence, the new branding was applied across all touchpoints, including digital and print materials. From event signage and promotional materials to digital presentations and social media assets, every element adhered to the refreshed guidelines.
Finalisation with printed materials and marketing were done in collaboration with HUB Agency.
